From Augmented Reality to metaverse

The Metaverse will transform society, replacing phones and computers, becoming a fundamental platform for our lives.

There are those who say that it is the future of society and will revolutionize all the dynamics of current life and there are those who say that it will remain a technology limited to gamers and teenagers.

Who is right? Both.

The word Metaverse can in fact take two meanings and consequently two different interpretations: the Virtual Metaverse and the Augmented Metaverse (virtual and augmented), each of which will have a unique acceptance rate and a very different impact on society.

What is a Metaverse?

A Metaverse is a simulated immersive world experienced firsthand by large groups of users at the same time.

It can be entirely virtual or with features and elements belonging to the real world. (increased)

Among the future forecasts on the Metaverse there is the inclusion of rules of conduct and the birth of an ad hoc economy.

What can be said with certainty is that it will be increasingly popular in gaming, entertainment and social environments.

This transformation is planned for 2024, when the first fully functional AR glasses will reach the consumer markets of major manufacturers.

Consolidation and market conquest will be rapid, as AR will be needed to access critical information.

You can learn more about the topic by reading our article "What is a Metaverse"

Why will it transform society?

Once adopted by a considerable number of users, it will have to be and will be a fusion of the real environment with the virtual.

This is because the most natural way to present digital content to the human being is to integrate it into the physical environment in which it interacts. 

Although virtual reality headsets will offer a more faithful dimension than AR glasses, this will not make the choice of them fall back.

Markets, in fact, will follow the technology that offers the experience most similar to the human perceptual system.

All sensory signals (sight, sound, touch and movement) are aligned to create a single mental model of the world in our mind: with augmented reality, this can be achieved with relatively low fidelity, provided that the virtual elements are mixed with the surrounding environment perfectly.

Reaching such a level is impossible for virtual reality, although for a VR hardware providing high-fidelity images is very easy.

That's why augmented reality is the gateway to the Metaverse!